NIMLOK ORANGE COUNTY TRADE SHOW EXHIBIT WINS EXHIBIT OF THE YEAR

Woodridge, IL – May 8, 2018: Nimlok Orange County/Solutions Rendered, the expert Nimlok distributor serving the Orange County, CA area, is proud to announce that one of its exhibits for client Toray Membrane USA, Inc. was the recipient of the American Membrane Technology Association (AMTA) “Membrane Exhibit of the Year Award.” Presented on March 14 at the 2018 Membrane Technology Conference and Exposition in West Palm Beach, FL, Toray was honored for their exhibit displaying the importance of membrane technology.

“The focal point of this project was visitor education and engagement.” Said Denise Dres, President of NOC/SR. “We worked with Toray to highlight their technology and draw attention to their products on display.”

Toray’s 10’ x 20’ inline booth was built also to reconfigure into a 20’ x 30’ island booth for future shows. It featured an illuminated back wall, custom angular exhibit elements, and backlit reception counter. Information about Toray’s membrane technology was available throughout the convention booth display, via video media, product literature, and hands-on product demonstration.
The high-engagement aspects of Toray’s booth were well-received by visitors and earned Toray the Exhibit of the year designation.

source https://www.solutionsrendered.com/nimlok-orange-county-trade-show-exhibit-wins-exhibit-of-the-year/

5 Tips to Get More From Your Trade Show Exhibit Budget

Taking part in a trade show can be a costly process, especially if you’re a first-time exhibitor with little to no experience of budgeting for a trade show. But like all types of marketing, a few smart optimizations to your budget can help you get great results without overspending.

You’ve picked the event, planned your booth design and chosen your top-performing sales reps to take part. The only problem is cost as after renting your floor space, preparing your promo products and putting together your exhibit, you’ve already overspent your trade show budget.

Below, we’ve listed five tips that you can use to get more from your budget during your first trade show. If you’re preparing for an event and want to maximize your ROI, try putting one, two or all of them into practice to get the best possible results from your spending.

Start With A Small Trade Show

Traveling to and from a trade show can cost a lot of money, especially if you’re exhibiting at the event over several days. From hotels and dining to transportation, the expenses can quickly add up, making non-local trade shows and conventions a major drain on funds.

If you’re exhibiting for the first time and want to trim down your budget, one of the most effective tactics is to stay local. Often, you’ll get a better return on your investment by choosing a smaller local event than attending a larger one in a different state or city.

Think of local trade shows as an opportunity to test drive your marketing strategy before scaling it up. While you might not generate the same volume of leads, there’s a good chance you’ll earn more on an ROI basis than you would from a larger, non-local event.

Rent Your Booth Instead Of Buying

Building your own custom trade show booth is a great way to differentiate your business from its competitors, but it’s definitely not cheap. From displays to furniture and more, the cost of putting together an eye-catching trade show booth can be a major challenge for small businesses.

By renting your booth instead of buying, you can showcase your products and attract attention at a fraction of the cost you’d spend to exhibit with your own custom trade show booth.

Better yet, you’ll avoid all of the additional fees that can add up over the course of a show, from booth storage to transportation. Plus, if the event is a success for your business, you can always invest in your own custom booth for next year’s show.

Plan Ahead To Save On All Expenses

If you are staying local, this will help as far as booking the trade show is concerned. However if you’re traveling to another city for your event, you can also lower your hotel bills and airfares by booking as early as possible.

Planning ahead allows you to get the best spot on the trade show floor. Not to mention, most trade shows offer early bird discounts, letting you save hundreds or thousands dollars on your event registration and exhibition fees.

In general, it pays to prepare for your trade show as early as you can. Most event organizers are eager to sign on exhibitors as early as possible after announcing the show, providing you with a great opportunity to ask for discounts and extras.

Get a Small Booth In A Good Location

One of the most common trade show mistakes is choosing an overly big event booth in order to make an impact. As a small business, it’s often better to cast a small net than to focus on generating maximum attention.

There’s no need to “go big” for your first trade show. In fact, choosing a smaller booth can help you save money (both on your booth rental costs and your exhibition fees) while getting a feel for trade shows as a marketing and sales channel.

Remember, the less you spend, the less revenue you need to generate in order to achieve a positive ROI. Save money by downsizing your exhibit and focusing on results; if your booth is successful, you can always upsize for the next show.

Use Your Booth To Interact With Visitors

Think of trade shows and you’ll probably think of free giveaways such as pens, bags, coffee cups and other items given out by exhibitors to woo attendees and prospects.

While giveaways can be great for lead generation, they’re often far from cheap. In fact, even as a small business, it’s easy to spend thousands of dollars on giveaway items, all without a clear plan for converting your spending into a positive ROI.

The solution? Instead of giving away items for free, hold a contest. Attendees are much more likely to remember the company that gave away a $500 prize than a company that gives away one thousand coffee cups, letting you make a bigger impact while spending less.

source https://www.solutionsrendered.com/5-tips-to-get-more-from-your-trade-show-exhibit-budget/

5 Tips For Trade Show Success

Attending a trade show is just like any marketing effort that your business puts effort into. Once your company exerts that effort it is important to get back all that you have put in. In order to generate more revenue from the event that your exhibit, staff and registration fees it is best to look at a few ideas and tips that can help. This way you can view the event as a success instead of a learning experience.

While generating a positive return on investment from trade shows has a reputation as being a tough process, the truth is that there are all sorts of tips, tactics, and techniques you can use to optimize your exhibit for better results from any event.

From setting goals ahead of time to reducing your budget (yet, reducing your budget can often help you, at least from an ROI perspective), we’ve listed five highly effective tips below for you to put into action to get a better ROI from your next trade show.

Reach Out To Attendees Before The Event

It may seem hard to believe, but many sales representatives or owners of small companies doing their own sales reach out to prospects prior to a trade show. They mention the benefits and costs of their company and even set the state to make deals before the show even begins, not while it’s happening.

One of the most effective ways to generate a higher return on investment from your next trade show is to reach out to prospects, leads and existing customers before the event begins using social media, email or an old-fashioned phone call.

This way, you’ll go into the event with a list of appointments already confirmed, filling up your sales team’s schedule and letting you close new deals in the early house of the event without the usual pressure that can accompany a trade show.

Choose A Smaller Booth

By downsizing your booth, you can reduce your event budget and generate a profit without the same level of pressure as you’d face with a larger, more expensive display. This means you’ll have a much higher chance of achieving a positive return on investment from the event.

When it comes to trade show exhibits, bigger isn’t always better. Sometimes, a smaller, less expensive booth can result in a better return on investment than a larger one by cutting your costs down and reducing your break-even point.

While a great booth can help you stand out from the crowd and attract attention, customers are ultimately motivated more by your product and service than by your exhibit. Think of your trade show booth design as the extra icing on the cake — it’s great as a compliment, but not as the only item.
Create a fun, friendly sales competition

The more motivated your salespeople are going into the event, the more likely it is that they’ll be able to convert their energy and motivation into measurable results.

One of the most effective ways to motivate your sales team and generate a better ROI from the event is to inspire some friendly competition by setting sales goals. Often, a small prize or bonus can be the perfect incentive to help your sales representatives try their hardest.

It’s always important to remember that trade shows can be tiring, challenging experiences for staff. Provide an extra level of motivation and you’ll find your sales team much more ready to push ahead to help you achieve a positive return on investment.

Focus On Upgrading Existing Client Or Customer Relationships

Your most valuable sales prospects aren’t strangers, they’re the people and companies that have already bought from you before.

Because of this, you’ll often get a better return on investment from events by focusing on your existing relationships than by pursuing new ones. “Upgrading” and expanding an existing client or customer relationship can, most of the time, be a great way to generate more revenue.

If your current clients or customers are attending the same trade show that you’re exhibiting at, reach out to them before the event and set aside as much time as possible to showcase your latest products, services, and offers. You could be pleasantly surprised by the results.

Master The Art of Follow-up

During the show, it’s often best to focus on acquiring prospects and leads, rather than aiming to close deals on the spot. This way, you can set goals for sales after the event has ended and put your resources to work converting leads and prospects into deals.

While trade shows can be great tools for closing new deals and bringing in new business, most deals will be made after the show, not during it. This makes it especially important that you have a reliable post-event strategy mastered before the event itself.

It can often take months to realize your total return from a trade show, in some cases, years or decades. Because of this, it’s important that you recalculate your revenue from an event over the long term to make sure you’re fully aware of the total return on your investment.

source https://www.solutionsrendered.com/5-tips-for-trade-show-success/

8 Tricks and Tips For Trade Show Booth Design